Startup Village Entrepreneurship Programme (SVEP)
Overview
SVEP is a sub-scheme under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY‑NRLM) (DAY-NRLM) of the Ministry of Rural Development, Government of India.
Its main aim: to support rural poor households in setting up and stabilising enterprises in the non-farm sector.
It focuses on “knowledge, advisory and finance” ecosystems to enable these enterprises.
Key Features:
Support for new enterprises in rural areas: training, mentoring, and hand-holding until stabilisation.
Access to finance: seed capital from the community investment fund (CIF) and linkages to bank credit.
Creation of local support structure: Block Resource Centres (BRCs) + Community Resource Persons (CRP-EP) for local mentoring and monitoring.
Emphasis on inclusive entrepreneurship: strong focus on women entrepreneurs, SC/ST/OBC communities. For example: around 75% of enterprises under SVEP are women-owned.
Monitoring & tracking via IT systems: digital workflows to support enterprise tracking and appraisal.
Eligibility & Who Can Apply
For business owners in rural areas, here are the key eligibility and practical requirements:
You must be located in a rural block where SVEP is active (blocks are selected for SVEP projects).
Priority is given to: women, SC/ST, OBC communities, rural artisans, individuals from vulnerable households (including those linked to MGNREGA) who are willing to take up enterprise.
You’ll need to prepare a business plan/project report (for enterprise promotion) and work with community institutions (SHGs, federations) for endorsement.
Note: The enterprise must be in the non‐farm sector, i.e., trades outside traditional agriculture.
Application & Implementation Process (for Business Owners)
Here’s how the process generally works:
In the selected block, the SHG network / SRLM identifies potential entrepreneurs.
A baseline survey, selection of CRP-EP (community cadre) and setting up of BRC happens.
You as the entrepreneur submit your enterprise proposal/business plan via the Block Resource Centre with required documentation.
You receive hand-holding support at the start (i.e., mentoring for first 6 months) and assistance in getting linked to finance (CIF + bank) and market.
The enterprise is monitored periodically by CRP-EP/BRC until stabilisation.
Financial Terms & What Business Owners Should Know
While detailed national level subsidy/loan amounts may vary state to state, SVEP provides seed capital via Community Investment Fund (CIF) to help start the business and then facilitates bank finance.
Enterprises under SVEP have shown strong uptake: e.g., over 3,13,000 enterprises supported to date across 429 blocks in 31 states/UTs.
Strong inclusion stats: ~82% of entrepreneurs from SC/ST/OBC categories and 75% women‐owned enterprises in SVEP blocks.
Business owners should check: what finance component (loan + equity/seed) is available in their block, what reporting/monitoring mechanisms apply, what timeline for stabilisation is expected.
Why It Matters for You as a Business Owner
If you are in a rural area and looking to start or expand a non-farm business, SVEP offers a structured support system (mentoring + finance) rather than just a one-time grant.
It helps reduce the risk of failure by providing on-ground support, making business setup more feasible.
It gives you access to a local network (CRP-EP, BRC) which can help with local market/operations issues, which many rural entrepreneurs struggle with.
Because the scheme emphasises inclusion, there can be favourable assessment if you belong to a target group (women, SC/ST/OBC or vulnerable household).
Important Considerations for Business Owners
Confirm whether your block is part of SVEP implementation in your state/zone (not all rural blocks are automatically covered).
Your business plan should clearly show how the enterprise will become viable (revenue, cost, employment, market).
Make sure you are prepared for monitoring: SVEP emphasises follow-up and support, so you should be ready to engage with the CRP-EP/BRC.
Understand the finance linkage: seed capital + bank loan may be involved — check interest rates, repayment terms in your state.
Non-farm means you should propose a business activity outside traditional agriculture, and preferably with local market potential.
Benefit from the inclusion priority but don’t assume guarantee: you still need to meet quality of proposal and vetting.