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Startup Village Entrepreneurship Programme (SVEP)

Overview

SVEP is a sub-scheme under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY‑NRLM) (DAY-NRLM) of the Ministry of Rural Development, Government of India.
Its main aim: to support rural poor households in setting up and stabilising enterprises in the non-farm sector. 
It focuses on “knowledge, advisory and finance” ecosystems to enable these enterprises.

Key Features:
  • Support for new enterprises in rural areas: training, mentoring, and hand-holding until stabilisation.

  • Access to finance: seed capital from the community investment fund (CIF) and linkages to bank credit.

  • Creation of local support structure: Block Resource Centres (BRCs) + Community Resource Persons (CRP-EP) for local mentoring and monitoring.

  • Emphasis on inclusive entrepreneurship: strong focus on women entrepreneurs, SC/ST/OBC communities. For example: around 75% of enterprises under SVEP are women-owned.

  • Monitoring & tracking via IT systems: digital workflows to support enterprise tracking and appraisal.


Eligibility & Who Can Apply

For business owners in rural areas, here are the key eligibility and practical requirements:

  • You must be located in a rural block where SVEP is active (blocks are selected for SVEP projects).

  • Priority is given to: women, SC/ST, OBC communities, rural artisans, individuals from vulnerable households (including those linked to MGNREGA) who are willing to take up enterprise.

  • You’ll need to prepare a business plan/project report (for enterprise promotion) and work with community institutions (SHGs, federations) for endorsement.

  • Note: The enterprise must be in the non‐farm sector, i.e., trades outside traditional agriculture.


Application & Implementation Process (for Business Owners)

Here’s how the process generally works:

  1. In the selected block, the SHG network / SRLM identifies potential entrepreneurs.

  2. A baseline survey, selection of CRP-EP (community cadre) and setting up of BRC happens.

  3. You as the entrepreneur submit your enterprise proposal/business plan via the Block Resource Centre with required documentation.

  4. You receive hand-holding support at the start (i.e., mentoring for first 6 months) and assistance in getting linked to finance (CIF + bank) and market.

  5. The enterprise is monitored periodically by CRP-EP/BRC until stabilisation.


Financial Terms & What Business Owners Should Know
  • While detailed national level subsidy/loan amounts may vary state to state, SVEP provides seed capital via Community Investment Fund (CIF) to help start the business and then facilitates bank finance.

  • Enterprises under SVEP have shown strong uptake: e.g., over 3,13,000 enterprises supported to date across 429 blocks in 31 states/UTs.

  • Strong inclusion stats: ~82% of entrepreneurs from SC/ST/OBC categories and 75% women‐owned enterprises in SVEP blocks.

  • Business owners should check: what finance component (loan + equity/seed) is available in their block, what reporting/monitoring mechanisms apply, what timeline for stabilisation is expected.


Why It Matters for You as a Business Owner
  • If you are in a rural area and looking to start or expand a non-farm business, SVEP offers a structured support system (mentoring + finance) rather than just a one-time grant.

  • It helps reduce the risk of failure by providing on-ground support, making business setup more feasible.

  • It gives you access to a local network (CRP-EP, BRC) which can help with local market/operations issues, which many rural entrepreneurs struggle with.

  • Because the scheme emphasises inclusion, there can be favourable assessment if you belong to a target group (women, SC/ST/OBC or vulnerable household).


Important Considerations for Business Owners
  • Confirm whether your block is part of SVEP implementation in your state/zone (not all rural blocks are automatically covered).

  • Your business plan should clearly show how the enterprise will become viable (revenue, cost, employment, market).

  • Make sure you are prepared for monitoring: SVEP emphasises follow-up and support, so you should be ready to engage with the CRP-EP/BRC.

  • Understand the finance linkage: seed capital + bank loan may be involved — check interest rates, repayment terms in your state.

  • Non-farm means you should propose a business activity outside traditional agriculture, and preferably with local market potential.

  • Benefit from the inclusion priority but don’t assume guarantee: you still need to meet quality of proposal and vetting.

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